Orange has announced its partnership with Twitter to allow the Orange customers to Tweet via MSM or MMS by enhancing Twitter integration to Orange mobile customers in UK which would be released by the end of this year.
Executive Vice President of Orange’s Audience and Advertising division, Paul Francois Fournier believes in providing people with fast and simple access to means of keeping in touch with friends and communities. Integrating Twitter into mobile and internet services is a perfect display of their desire to provide their customers with the most relevant and exciting mobile multimedia services available.
Twitter integration will allow the Orange customers to view the latest activity on their social media sites in one central place. Having a single login and a free SMS alert service, Twitter users will be able to see and post Tweets through the orange mobile portal or by SMS.
This enhanced version of Twitter integration is already available in UK and Orange is now the first network to allow its customers to tweet via MMS by uploading and sharing photos with their followers.